Welcome to Wisconsin's #1 Lincoln Mercury Dealer!

Attention UW, MATC and Edgewood Students & Faculty: Click Here for Boucher Preferred Supplier "X-PLAN" Pricing featuring discounts ranging from $1000 to $4000 above and beyond current incentives! 
Call Mike Brown or Tom Mcconnell for details 1-800-692-0152
Call 800-612-0152! All Smart Buy Pre-Owned Vehicles are inspected by Factory Certified Technicians!
One of the Safest cars on the Road
All vehicle come with a 100,000 mile limited powertrain warranty
Great Gas Savings!
10 Reasons Why Gordie Boucher     
"Rides with You Every Mile!"
1.  We are a family owned and operated dealer group serving Southern Wisconsin for 31 years and fully accredited by the Wisconsin Better Business Bureau. . 
2.  We are the #1 Lincoln Mercury dealer in Wisconsin with over 4500 vehicles in our dealer group.
3.  We are conveniently located off the Beltline, Gammon Rd exit, 3 blocks east of West Towne Mall.
4.  We offer an exclusive 12 month / 12,000 mile Boucher Advantage Warranty with vehicle history.
5.  We offer up to two oil changes with every vehicle purchase and have monthly service specials.
6.  Our master certified technicians conduct a minimum 115 -point inspection on every vehicle.
7.  We offer complimentary loaner & shuttle service and an Edgewater brunch with every new Lincoln purchase! 
8.  We offer Top dollar for your trade using our network of 17 dealerships in the Boucher Group.
9.  We carry all three vehicles that were ranked #1 in their segment for initial quality by J.D. Power and Associates.
10. Gordie Boucher received Time Magazine's Quality Dealer Award for exceptional performance and community service. We sponsor UW Athletics (Go Badgers!).
 

VALUE YOUR TRADE! Kelley Blue Book

Call 800-692-0152 For A Free Trade Appraisal!
The Future of Lincoln IS HERE !!!!!

 

Gordie Boucher Lincoln Mercury-Madison
6601 Odana Road
Madison, WI 53719

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Sales: (800) 692-0152
Service: (800) 692-0468